Tag: Beauty

Fragrance Is Becoming a Daily Rotation

Posted on August 26, 2026 by , - CPG, Fragrance

Fragrance has crossed a threshold the industry hasn’t caught up to. US mass sales rose 15% in 2025, prestige minis grew nearly 4x faster than full sizes, and Coty says consumers now rotate through about four scents.¹,³,⁴ The real question isn’t whether fragrance is growing – it’s whether that growth is coming from returning buyers,… Read more »

Private Label’s Quiet Retail Takeover

Posted on July 6, 2026 by , - Private label, Retail

Private Label Market Share Across Leading Retailers

Private label has crossed a threshold the industry is still catching up to. It is no longer the cheap option at the bottom of the shelf. It is becoming the preferred choice – generating USD 282.8 billion in US retail sales in 2025, growing at triple the rate of national brands, reaching 99% of American… Read more »