The global influencer marketing industry has grown from $1.7 billion in 2015 to $33 billion in 2025 — a 20x expansion in a decade. Behind that number is a structural shift in how products break through, how consumer trust is built, and who actually controls the narrative. This piece examines what that shift looks like… Read more »
Snacks benefit from an almost die-hard demand driven by human habits, perpetuated by cravings. But now, a slow transition in underway as obese people take to GLP-1 drugs for weight loss. This note looks at how medicine’s effect is shifting the scales for the food industry at large. A New Challenge for Snack Brands in… Read more »
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