Tag: TikTok

Self-Tan: From Seasonal Colour to Skincare Routine

Posted on August 17, 2026 by , - Beauty & Personal Care, CPG

Self tan Self-Tan: From Seasonal Colour to Skincare Routine

Self-tan is moving from an occasional colour product into a year-round skincare and body-care routine. That shift is changing usage frequency, price architecture, retail placement and the range of brands able to compete. The strategic signal: a $1.3 billion category is changing its growth model The self‑tan market is evolving – growth now rests on… Read more »

From TikTok to Sell-Out: Influencer Marketing Decoded

Posted on May 14, 2026 by , - Consumer Packaged Goods, Marketing

The global influencer marketing industry has grown from $1.7 billion in 2015 to $33 billion in 2025 — a 20x expansion in a decade. Behind that number is a structural shift in how products break through, how consumer trust is built, and who actually controls the narrative. This piece examines what that shift looks like… Read more »