Fragrance has crossed a threshold the industry hasn’t caught up to. US mass sales rose 15% in 2025, prestige minis grew nearly 4x faster than full sizes, and Coty says consumers now rotate through about four scents.¹,³,⁴ The real question isn’t whether fragrance is growing – it’s whether that growth is coming from returning buyers,… Read more »
Self-tan is moving from an occasional colour product into a year-round skincare and body-care routine. That shift is changing usage frequency, price architecture, retail placement and the range of brands able to compete. The strategic signal: a $1.3 billion category is changing its growth model The self‑tan market is evolving – growth now rests on… Read more »
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